Privacy Policy:

Effective Date: January 1, 2026

Upstate Asphalt Paving ("we," "our," or "us") respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website (the "Site") or use our services. By accessing or using the Site, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Site.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the updated policy on the Site with a new effective date. Your continued use of the Site after such changes constitutes your acceptance of the revised policy. We encourage you to review this policy periodically.

Information We Collect

We collect information in two main categories: Device Information (automatically collected) and Personal Information (provided by you).

Device Information: When you visit the Site, we automatically collect certain information about your device and browsing activity.

This includes:

Your web browser type, IP address, time zone, and cookies installed on your device.

Pages viewed, referring websites or search terms, and interaction details (e.g., clicks, scrolls).

We collect this using technologies such as:

Cookies: Data files placed on your device, often with a unique identifier.
For more on cookies and how to disable them, visit http://www.allaboutcookies.org.

Log Files: Track actions on the Site, including IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.

Web Beacons, Tags, and Pixels: Electronic files that record browsing behavior.

Personal Information: When you submit a quote request, contact form, or otherwise interact with us (e.g., for services), we collect:

Name, email address, phone number, and physical address.

If applicable, billing/shipping address and payment information (e.g., credit card numbers, PayPal, or other payment details). Note: We do not store payment information on our servers; it is processed securely through third-party payment providers compliant with PCI DSS standards.

We may also collect information from third parties, such as social media platforms or advertising partners, if you interact with us through those channels.

We do not knowingly collect personal information from children under 18. If we learn we have collected such information without parental consent, we will delete it promptly in compliance with the Children's Online Privacy Protection Act (COPPA).

SMS Communications and Opt-In Details

If you provide your mobile phone number and expressly opt in to receive SMS (text) messages from us (e.g., by checking a box on a form, replying to an initial message, or during service sign-up), we may send you text messages related to our services. Opt-in is voluntary and not required to use our Site or services.

Opt-In Process: By opting in, you consent to receive automated SMS messages from us, which may include service updates (e.g., quote confirmations, appointment reminders, project status), promotional offers (e.g., discounts on asphalt services), and other communications. You confirm that you are the authorized user of the mobile number provided and are at least 18 years old. Message frequency varies (typically 1-4 messages per month), but may depend on your interactions.

Opt-Out Instructions: You can opt out at any time by replying "STOP" to any SMS message from us. We will confirm your opt-out with a final message and cease sending further SMS communications. Other keywords include "HELP" for support or "START" to resubscribe.

Message and Data Rates: Standard message and data rates may apply based on your mobile carrier's plan. Contact your carrier for details.

Mobile Information Sharing Statement: We treat your mobile phone number as sensitive Personal Information and do not sell, rent, or share it with third parties for their marketing purposes. We may share your mobile number only with trusted service providers (e.g., SMS delivery platforms) who assist us in sending messages and are bound by confidentiality agreements. These providers are prohibited from using your information for any other purpose. We may also disclose your mobile information if required by law, to comply with legal processes, or to protect our rights, safety, or property. Your mobile data is protected under the same security measures as other Personal Information outlined in this policy.

We comply with the Telephone Consumer Protection Act (TCPA) and other applicable laws regarding SMS communications.

How We Use Your Information

We use the collected information to:

Provide quotes, services, and respond to inquiries.

Process transactions and payments (if applicable).

Improve our website, services, and marketing efforts (e.g., analyzing usage patterns).

Communicate with you, including updates, promotions, or newsletters (with opt-out options).

Comply with legal obligations, resolve disputes, or enforce our terms.

Prevent fraud or enhance security.

We may combine Device Information with Personal Information to better understand and serve you.

Sharing Your Information

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share information with:

Service providers (e.g., payment processors, web hosting companies, email services, analytics tools, or software teams) who assist in operating our business and Site. These providers are contractually obligated to use your information only for the services they provide to us and to maintain confidentiality.

Legal authorities if required by law, subpoena, or court order, or to protect our rights, safety, or property.

In the event of a business transaction (e.g., merger, acquisition), where your information may be transferred as a business asset.

We comply with South Carolina's Family Privacy Protection Act and do not use information obtained from state agencies for commercial solicitation.

How We Protect Your Data

We implement industry-standard security measures, including encryption, firewalls, and secure servers, to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, so we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of any account credentials.

We retain your information only as long as necessary for the purposes outlined in this policy, or as required by law (e.g., for tax or legal compliance). When no longer needed, we securely delete or anonymize it.

Your Privacy Rights

You have certain rights regarding your personal information:

Access: Request details about the information we hold about you.

Correction: Ask us to update or correct inaccuracies.

Deletion: Request removal of your data, subject to legal exceptions (e.g., ongoing transactions).

Opt-Out: Unsubscribe from marketing communications at any time by clicking "unsubscribe" in emails or contacting us. Note: This does not apply to transactional communications (e.g., service updates).

Do Not Track: We do not currently respond to browser "Do Not Track" signals, but you can manage cookies through your browser settings.

To exercise these rights, contact us at the details below.
We will respond within a reasonable timeframe (typically 30-45 days). If you are a resident of a state with comprehensive privacy laws (e.g., California under CCPA/CPRA), you may have additional rights; please specify your residency in your request.

We do not sell personal information, but if our practices change, we will update this policy and provide opt-out mechanisms as required.

Third-Party Links and Services

Our Site may contain links to third-party websites. We are not responsible for their privacy practices. We encourage you to review their policies before providing information.

International Users

Our Site is hosted in the United States and intended for U.S. users. If you access it from outside the U.S., your information may be transferred to and processed in the U.S., where data protection laws may differ.

By using the Site, you consent to this transfer.

Contact Us

If you have questions about this Privacy Policy or our practices, or to exercise your rights, please contact us at:
Email: [email protected]
Address: Upstate Asphalt Paving, 1607 W Market St. , Anderson SC 29624
Phone: (864) 532-4881